Define the audience and goals
Describe who the website serves and what visitors need to learn or do. Use this to guide navigation and page structure.
Prepare the content
List the pages, approved copy, imagery and evidence you can supply. Keep factual claims separate from ideas still under review.
Plan the details behind the pages
Discuss editing access, forms, integrations, tracking, accessibility and handover. These decisions affect the build even when they are not visible in a mockup.
Agree the review process
Identify who provides content and who approves each stage. Define how changes, acceptance and launch are handled.
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