Start with the business action
A completed enquiry, purchase or booking may be more meaningful than a page view. Decide what represents progress for your business.
Distinguish steps from outcomes
Clicks and form starts can help explain the journey, but they are not the same as a completed submission. Report them separately.
Validate the implementation
Check that events fire at the intended point and do not duplicate on reload or repeated clicks. Verify what the analytics platform actually records.
Keep definitions consistent
Document names, rules and ownership. When tracking changes, note the date and its effect on comparisons over time.
Back to insights